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Get Published, Spread the Word on the Web, and Command Greater Visibility with CDI's Exciting Viral Marketing Campaign for Resume Writers and Career Professionals!

Learn more about participation in this 27-minute audio: 

Read 8 Key Reasons to Submit to the Supercharger Campaign!

Do you want to easily improve your chances to:

  • Get seen and get heard?

  • Increase your visibility and credibility?

  • Stand out for your expertise?  

  • Get found by more job seekers?

  • Help boost a positive reputation for CDI's professional career service providers?

Then you will want to jump on board with CDI's Supercharge Your Job Search: Short, Sweet & Tweet (Expert Job Search Advice in Digestible Bytes) project! What is it?

It is a combination social media educational / marketing campaign and a viral e-book on innovative job search strategies which CDI will create by crowd-sourcing expert content from our members.

Through our combined efforts in the campaign, described below, we will be able to build critical mass toward spreading the word about professional career service providers, helping build your individual reputations, and assisting job seekers with up-to-the-minute job search advice.

Get the details now:

Benefits of Participation Explained

Categories for Participation

Instructions for Submission

Project Creator Recognition

 

 

 

 

 

 

 

 

(Enlarge)

Numerous opportunities to exponentially increase your visibility!

Plus, contributors will receive our unique Career Super-Hero Tweet Bird badge for use on your website or blog!

BENEFITS OF PARTICIPATION

Simple process to success:

  1. You submit Tweet-sized job search tips for the available categories by the deadline.
  2. CDI compiles them into a two-step educational / marketing campaign to reach job seekers and improve awareness with them of your services and those of the professionals who make up CDI.
  3. CDI members take part in further spreading the word by sharing the e-book and promoting the social campaign through their own channels!

(1) SOCIAL CAMPAIGN

Long-term multi-pronged social media channel / re-tweet campaign of your individual tips.

AND

(2) E-BOOK CAMPAIGN

Distribution of the compilation via a free e-book version. To be:

Downloadable at CDI job seeker portal

Announced through social media channels

Downloadable at e-book sites

Shared via members to their clients, community, and media.

PLUS, contributors will receive our unique Super-Hero Tweet Bird badge for your website or blog!

Let’s work together to show the job seekers the value of our professional services.

Throughout the Twitter campaign we will remind readers to visit CDI to find a qualified career services professional.

It’s fun, it’s exciting, and it’s all about YOU!

Let’s get participating in CDI’s campaign - Super-Charge Your Job Search: Short, Sweet & Tweet (Expert Job Search Advice in Digestible Bytes).

CATEGORIES FOR PARTICIPATION

Please review all the categories and their suggested topic areas to ensure you pick the correct category for your submission. You may submit up to five tips per category, but you can only submit each tip once under one category.

  1. Job Search Focus – Any tools and tactics that would help a client to get clear on their career and/or job focus. Examples, not limited to: career assessments (formal and informal), personal branding, informational interviews (for career focus), job shadowing, mentor relationships, internship, or volunteering.

Hashtag examples: #assessments, #infointerview, #mentoring, #personalbranding, #volunteer, #interning, etc.

  1. Finding Jobs: Research of Targeted Organizations (Private, Non-profit, Government), Industries & Individuals – Any online or offline research method that allows clients to find company or industry information and/or key influencer/decision makers. Examples, not limited to: informational interviews, direct to company websites, social search sites (e.g. LinkedIn, YouTube), online business directories, job boards, professional associations.

Hashtag examples: #jobboards, #companyresearch, #industryresearch, #infointerview, #socialsearch, etc.

  1. Finding Jobs: Networking - Any relationship-building and nurturing strategies or referral sources that would further a client’s job search. Examples, not limited to: (a) With Whom: individuals (past employers, peer, colleagues, friends, vendors, suppliers, teachers, customers, mentors, coaches), groups - clubs and associations (online and offline – alumni, social networks, professional, community). (b) Why: job leads, referrals, company research, interviewer/people research, relationship building, online identity / subject management expertise building. (c): How: relationship building strategies, personal branding, online identity management.

Hashtag examples: #networking, #referrals, #jobleads, #personalbranding, #onlineid, etc.

  1. Finding Jobs: Job Boards & Website Job Centers – Any strategies that help clients to get the most out of job boards, and/or use them more efficiently and effectively. Examples, not limited to: applying for jobs, identifying industry trends and opportunities, specific and niche job board suggestions, job board tools, mobile and social tools.

Hashtag examples: #nichejobboards, #industrytrends, #mobilejobsearch, #socialjobsearch, #jobsearch, etc.

  1. Finding Jobs: Career Fairs – Any strategies that assist clients to get the most benefit from career fairs. Examples, not limited to: identifying beneficial fairs to attend; using personal branding; applying appropriate presentation and wardrobe; leveraging unique, memorable, and successful ways to connect with employers; savvy follow up strategies.

Hashtag examples: #jobfairs, #personalbranding, #jobsearch, #companyresearch, #networking, etc.

  1. Finding Jobs: Direct Sourcing by Recruiters & Employers – Any techniques that assist clients to increase their visibility and credibility to internal and external recruiters and employers for hire. Examples, not limited to: capitalizing on reputation management and dealing with digital dirt; personal branding; using social search sites (e.g. LinkedIn, YouTube, Twitter, etc.), professional association websites, and other websites/tools; and various other offline methods.

Hashtag examples: #directsourcing, #recruiters, #reputationmgmt, #socialjobsearch, #digitaldirt, etc.

  1. Finding Jobs: Temporary to Permanent Hiring – Any strategies that help clients find and utilize employment agencies to gain permanent hires. Examples, not limited to: how to select and work with agencies, and strategies to position yourself to standout and make the transition to permanent hire.

Hashtag examples: #temp2perm, #temphiring, #jobagencies, #employmentagencies, etc.

  1. Finding Jobs: Print Advertising (Want Ads) – Any techniques to assist clients to best use print want ads in their job search. Examples, not limited to: creating documentation to stand out from the many applicants, understanding blind ads, understanding voicemail response systems, and identifying valuable ad resources such as newspapers and professional trade magazines.

Hashtag examples: #wantads, #jobads, etc.

  1. Finding Jobs: Walk-Ins – Any methods that allow clients to successfully perform organization walk-ins (company or non-profit), where appropriate, for targeting employment. Examples, not limited to: creating a plan of action which includes goals and logistics; personal branding and elevator speech development; personal presentation and wardrobe; unique, memorable, and successful ways to connect with employers; and savvy follow up strategies.

Hashtag examples: #jobsearch, #elevatorspeech, #personalbranding, #interviewattire, #ftfjobsearch, etc. NOTE: Do not use #walkins as it is related to a completely different topic.

INSTRUCTIONS FOR SUBMISSION

Tweet Tip Parameters:

Your entry must be in the form of a 140 characters or less Tweet. Following are the specific parameters of layout and inclusion along with an example Tweet at the end of the Parameters section:

  • Maximum Tweet length – 140 characters.
  • Twitter acronyms are acceptable (suggested acronym list).
  • Include relevant hashtags for each Tweet. Suggested tags are listed after each category above, however you are not limited to these and can use what is best for your topic. Unsure what this means? Learn more about Hashtags.
  • Always include the hashtag #cdisst in your 140 characters.
  • Be sure to include your Twitter handle, if you have one, in the 140 characters.

If you are not on Twitter and do not have a Twitter handle you will need to include your first and last name in parentheses. Example (Sharon Smith). We do recommend setting up a Twitter account at www.twitter.com

Example Tweet for someone with a Twitter account:

Category 1 – Job Search Focus

Unique YOU: motivated skills, interests, passions, experience, training, values, + personal brand @susanguarneri #cdisst #careerfocus

Additional suggested hashtags for this Tweet: #personalbranding #assessments

Example Tweet for someone without a Twitter account:

Category 1 – Job Search Focus

Unique YOU: motivated skills, interests, passions, experience, training, values, + personal brand (Susan Guarneri) #cdisst #careerfocus

Additional suggested hashtags for this Tweet: #personalbranding #assessments

 

 

The Example Tweet Dissected:

 

#1 – Pick the Category from the 9 available. Example:

 

Category 1 – Job Search Focus

 

#2 – Write your tip. Example:

 

Unique YOU: motivated skills, interests, passions, experience, training, values, + personal brand

 

#3 – Include your name in brackets unless you have a Twitter account (in which case you would use your handle). Example:

 

(Susan Guarneri)

 

#4 – Include the CDI event hashtag. Example:

 

#cdisst

 

#5 – Include at least one hashtag for the topic / category. Example:

 

#careerfocus

 

 

Submission & Formatting Process:

  • Limit of 5 entries per category – pick your unique and best!
  • Submit all your Tweet entries as a single MS Word document to info@careerdirectors.com. Since only one Word document will be accepted per person, be sure to wait until you have prepared and double-checked all your entries.

-        The file should be saved as your name (e.g. Doy_Mary.doc).

-        Tweet tips must be listed by topic name and category number.

-        Document content should be left-justified (no indents or fancy formatting/fonts).

  • SUBMISSION DEADLINE: January 13, 2012

Editorial Disclaimer:

  • CDI will edit as necessary, without approval, to ensure use of most appropriate hashtags, etc. in 140 characters.

  • CDI will not publish duplicate topic content. After the submission deadline the committee will evaluate the value of each entry for inclusion in the guide. In the event of a tie of two equally-valuable and similar Tweets, we will select the first submission.

PROJECT CREATOR RECOGNITION

Special thanks belong to CDI's amazing Programs and Innovation Committee who worked tirelessly to bring this project to fruition. Moving forward, they will act as content curators, authors, and publishers of the collective materials that will make up this powerful, industry-leading tool for job seekers!

Please recognize:

Susan Guarneri, AssessmentGoddess.com

Dave J. Jensen, Ascension Writing Services

Judy Gillespie, Career Avenues by Judy

Surranna Sandy, Surcorp Resume Solutions/Resume Solutions

2011 Committee Director: Laura DeCarlo

2010 Committee Director: Tony Deblauwe, HR4Change

 
 
     
 
     

Copyright CDI 2012, All Rights Reserved