CDI's Summit is unlike any
you have attended. Check out our amazing lineup for 2012 below.
*Be
sure to click on the short 1-2 minute audio and videos from the presenters to learn more
about these exciting and rich sessions.
THURSDAY, OCTOBER 11, 2012
12:30 PM - 5:00 PM:
Registration & Badge Bar
Start the
conference out right by visiting the Badge Bar. Once there, CDI's registration team
will guide you to applying the bling to your badge that will
demonstrate your personal brand and improve your networking during
the Summit. Learn more.
1:00 PM - 1:20 PM:
First-Time /
New Attendee Orientation
Take advantage of this orientation session to ensure you are
prepared to get the most benefit from the Summit. This
doesn't have to be your first CDI Summit to attend -
veteran attendees welcome!
1:20 PM - 1:30 PM:
Welcome
Announcements
1:35 PM - 2:45 PM:
Your 3D
Personal & Business Plan? Ditch. Dare. Do!
- Deb Dib - Executive Power Brand
co-author
(with William Arruda) of Ditch. Dare. Do! 3D Branding
for Executives
Watch a 2-minute
video with
Deb Dib about this session:
Just as 3D technology gives a
flat movie or television screen dimension, 3D branding makes
your life and career fuller, richer, and more accessible. It
provides a dramatic new dimension of understanding, energy,
and freedom—to you, those who know you, and those who know
of you.
3D personal branding
challenges you to Ditch old ways of thinking…Dare to take
exciting new risks…Do the one thing that is intrinsically
you!
The specific Ditch, Dare, and
Do challenges of 3D branding lead you to explore your depths
with simple, streamlined, crystalline precision—and then
allow others to see and value those depths. You (and your
clients) will experience self-knowledge, acceptance,
confidence, and joy in who you are.
Once you discover and truly
embrace your 3D brand at a DNA level, you can no more ignore
it than you can deny yourself the next breath. It compels
(and propels) courage and daring. It creates magnetic
differentiation. It separates the truly happy and the truly
successful from those plodding from one day to the next.
3D branding will take you and
your clients from flat, to full; from muted shades, to
living color; from made for TV, to blockbuster hit. Are you
ready to Ditch, Dare, and DO?
Next Generation
Mentoring: Lead Your Clients to the Top and Have Them Take
You Along
- Don Orlando -
The McLean Group
Listen to this
1-minute audio to learn what you can expect to take from this session:
Try this word association test:
I say “mentor”; you say……
Maybe nothing specific jumps to
mind because the term has lost its specific meaning. If
that’s true for you as a career professional, it’s probably
true for your clients, too.
But mentoring, with all the
power it’s meant to have, can be within your grasp. And when
it is, virtually every coaching service you provide, every
job search document you write, every addition to virtual
visibility you suggest will have power that elevates your
clients head and shoulders above the best. That means your
clients get more interviews, do very well at each one, get
paid what they are worth, and land sooner and better.
That also means you become the
provider of choice for the rest of their work lives.
By the end of this workshop,
you’ll be able to do these things:
Close more sales, helping
clients build enduring, rich mentoring relationships
with the few, very top people in their career fields.
Help your clients replace
their sometimes natural reluctance to network with drive
to connect with those who can help them most.
Write much
more powerful job search
documents and LinkedIn profiles as your clients give you
validated concepts and super best practices for any
career field—even fields you’ve never worked with
before.
Guide your clients to
digital visibility measured in much better than the
number of channels they use, the number of folks in
their networks, how many people follow them on Twitter,
or how many “like” them on Facebook.
Have your clients seen as
“force multipliers,” with networks that equip them to
handle any work challenge well.
Use the same skills you
teach your clients to build you own stature in our
industry.
The Courageous
Entrepreneur: Seven Keys to Opening the Door to Your Bigger,
Bolder Future
- Kathleen Watson
- Stepping Into Big LLC
Watch a 2-minute
video with
Kathleen Watson about this session:
Myriad factors impact your
success: comprehensive inbound marketing strategies,
authentic and effective self-promotion, raving fans...the
list goes on. In this session, however, we’ll focus on the
single most important factor that will either keep you
[stuck] at your current level or propel you to even greater
heights: you.
If you’re looking to play a
bigger game and make a bigger difference in the world, your
challenge essentially boils down to finding the courage to
move beyond what’s comfortable and known, and step into the
scary unknown. Using these seven steps will bolster your
courage by providing both a framework and a powerful force
for change—for you and your clients—no matter what stage
you’re at in your career.
In this session you’ll learn
how to:
Clarify what’s big
for you now
Acknowledge and address
Upper Limit Problems
Commit to living and
acting at the edge of your comfort zone
Join us for our Fifth Annual Vendor Fair where you will have the
opportunity to engage with vendors and fellow members, and win free door
prizes (last year we gave out at least one door prize per registrant in attendance
with at least three prizes valued at over $1000).
You will not want to miss this whirlwind event to learn about products, services,
and programs that can enhance your expertise and services (plus the chance
to get all those great free prizes).
Reception on the
Beach with Live Theme Entertainment (Fire Knife Dancers)
Put your toes in the sand,
enjoy the view, taste the hors d'oveures and sweets, and marvel at the
Polynesian entertainers and drummers in this high-energy floor show...fire
included! Guest tickets available. Learn more.
FRIDAY, OCTOBER 12, 2012
8:15 AM - 8:45 AM:
Hot Breakfast and Badge Bar
8:45 AM - 9:30 AM:
Opening Ceremony
9:30 AM - 11:00
AM:
Generating Revenue on the Web I of III: How to Harness Your
Expertise Online and Make Your Website Go "Ka-Ching! Ka-Ching!"
- Publicity expert
Joan Stewart, aka The Publicity Hound
Listen to this
1.5-minute audio with CDI President Laura DeCarlo to learn what you can
expect to take from the 3-part Generating Revenue on the Web series:
Watch a 2.5-minute
video with
Joan Stewart about this session:
If you are looking for a
get-rich-quick formula, skip this session. But if you want
to pump new life into your website, impress visitors with
free content and make them more inclined to buy from you,
Joan Stewart, an Internet marketing expert, will show you
how.
You will learn:
The most important place on
your homepage and the first place most visitors look
when they arrive.
A key element of your
homepage that can make you many thousands of dollars
long into the future.
Compelling ways to present
free content that impresses visitors, helps solve their
problems, and makes them more inclined to buy from you.
How to use a blog to
position yourself as a career expert and the go-to
source for all things career-related.
Shortcuts for creating a lot
of blog content so you aren't always starting from
scratch.
Clever ways to monetize your
blog so it's a business, not just a hobby.
How to turn a small sale
into a big sale, and one more sale after that, and
another and another...
Why many website owners are
leaving a lot of money on the table by not including
basic information at their website.
Where to find helpful
information on how to hire geeks who can manage the
techie stuff.
Ideas for creating
profitable info products, and ways to create them
quickly.
Recruiters and
Sourcers Panel: Wisdom, Strategies, and Advice from the
Front Lines
- Simon Meth - San
Diego Corporate Recruiter
- Brandon Moreno -
Manager of Global Talent Acquisition for ARINC Incorporated
and CEO of
Illumined Mind
- David Hope -
National Recruiting Manager at Kisco Senior Living and Board
of
Directors member for the SDHR
Listen to this
1-minute audio with CDI President Laura DeCarlo to learn what you can expect to take from this session:
Understanding how employers
(HR), sourcers and recruiters identify and evaluate job
seekers can seem like a completely baffling mystery. In this
session our panel of experts will answer questions about how
they source candidates; what you need to know about their
applicant tracking systems (ATS); what works in resumes,
social profiles, and other job seeker documents; and how
important online reputation is to a candidate.
Join us to get your super-secret
decoder ring to job seeker identification and selection.
One of our favorite annual events is our Table
Topics Lunch. Sit with speakers to delve into their subjects and learn more
about the topics that matter most to you.
2:00 PM - 3:30 PM:
Too Busy to Be
Spectacular: Five Surprisingly Simple Keys to Take Back Your
Time, Your Power, and Your Worth
- Pat Schuler -
The Gemini Resources Group, home of Kick Butt Sales
Training™
Watch a 2-minute
video with
Pat Schuler about this session:
How do you step away from the
waterfall of trivia, the quicksand of the mundane?
Let’s face it; there is a
world of opportunity out there. So much you want to
accomplish, it makes your head spin. New services to offer,
products to develop, books to write, web sites you want to
make powerful, relationships to develop that you’ve been
letting languish. Yet here you stand, bogged down in the
monotony of the day-to-day of your business, deferring the
crucial steps to grabbing your dreams and adding rocket fuel
to your business.
You know a certain amount of
this is necessary to keep the lights on. Is there any hope
of a chance to balance the two extremes?
Join us in this session for
the 5 Simple keys that will:
Give you laser focus on your
tasks
Separate the important from
the nice from the critical
Reclaim your power to be in
control of your business instead of its servant
Add 2-3 hours of productive
time in your business day
Regain a measure of peace
and contentment from your business
Begin to peel away the old
beliefs that are bogging you down
Gain the tools to help
your clients adopt these techniques.
Listen to this
1-minute audio with Michelle Riklan to learn what you can
expect to take from this session:
Have you always wanted to
promote your expertise with your own E-book?
Dreamed about
having information products that could make money for you
even while you are sleeping? Even if you don't have a book
idea inside of you, this sixty minute presentation will
provide you with a simple system to quickly develop and
market E-books on the Internet. You will learn:
How to create an E-Book from
scratch in less than 7 days
The formula for generating
$108,142 in 24 hours
How to make substantial
amounts of money very quickly with your own E-Book
(whether you wrote it or not!)
The secret to building a
large opt-in subscriber list with free E-Books
The 4 steps to finding
the idea that will work for your business.
Bahia Belle Boat Cruise - Ticket
Included for All Summit Resort Guests
The Bahia Belle, a “Turn of the
Century” Mississippi-style sternwheeler that offers boat
cruises on the waters of Mission Bay. The Bahia Belle
features live music including swingin’ blues and DJ’s
spinning great dance music. Enjoy the perfect cocktail and
dance the night away as you cruise on Mission Bay aboard one
of San Diego’s most treasured landmarks.
Learn more.
SATURDAY, OCTOBER 13, 2012
8:30 AM - 9:00 AM:
Hot Breakfast
9:00 AM - 9:10 AM:
Morning
Announcements and Dine Around Update
9:10 AM - 9:20 AM:
Generating
Revenue on the Web II & III: Introduction
Generating
Revenue on the Web II of III: SEO: How to Funnel the Right
Prospects Directly to You
-
Eric Enge - Stone Temple Consulting
- co-author (with Stephen Spencer, Rand
Fishkin, and Jessie
Stricchiola) of The Art of
SEO
Listen to this
1.5-minute audio with CDI President Laura DeCarlo to learn what you can
expect to take from the 3-part Generating Revenue on the Web series:
Ever wonder how to get search
engine traffic to your site? Search engines do not list the
best companies in their search results, they list the pages
that are the best optimized and the best publicized. Learn
the basic principles that drive search engine behavior, and
what you can do to position your site for search engine
success. The session will include:
How search engines do what
they do
What search engines are not
good at doing
How this impacts you site
structure
How this impacts the way you
promote your site
Five (or more) easy tips
on what you can do to improve search engine visibility.
Generating
Revenue on the Web III of III: Paid Search: How to Get the
Biggest Bang for Your Buck
-
Eric Enge - Stone Temple Consulting
- co-author (with Stephen Spencer, Rand
Fishkin, and Jessie
Stricchiola) of The Art of
SEO
Buying ad space in search
engines can be a great way to get traffic fast. Put your ad
up today, and get traffic later today. Great stuff! Just one
little problem - how do you make money at it? Therein lies
the challenge. In this session, we will cover:
How to get started
with Google AdWords
How to decide what
keywords to bid on
How to measure the
results so you know if you are making money
Key campaign
optimization tactics: ad testing, negative keywords,
match types
Rocket Fuel for Your Resumes,
Profiles, and Self-Marketing Copy: The Powerful Questioning
Process
1st Place
Toast of the Resume Industry (TORI) winners and TORI
judges:
- Laura
Smith-Proulx - An Expert Resume (TORI winner)
- Donald Burns -
DonaldBurns.com (TORI winner)
- Audrey Prenzel -
Resume Resources (TORI winner)
- Robin
Schlinger - Robin's Resumes (Director of Awards; TORI
judge)
- Laura
DeCarlo - CDI (TORI winner; former Director of Awards)
Listen to this
1-minute audio with Laura Smith-Proulx to learn what you can expect to take from this session:
Watch a
1-minute video
with Audrey Prenzel about the Summit:
Watch a 4-minute video with Donald Burns about the Summit:
Like a high-powered laser,
the right questions ensure that you move your clients and
their resumes from good to world class.
If you work with job seekers
or consultants who need marketing copy such as resumes and
profiles, do these scenarios sound familiar to you?
Your client presents you
with four vastly different resumes or bios from his
past, but none of them are really selling him.
You get your tailored resume
questionnaire back from your client and he has written
pages of information, but it’s still pretty generic
day-to-day stuff.
You hang up frustrated from
your client’s 1-hour information gathering phone
interview because, while you took pages of notes, he
didn’t really give you any of the gems you needed to
transform his responsibilities and results into powerful
selling stories.
Your resumes may be full
of results and good formatting, but you still find you
can’t get nominated for a TORI.
The problem in common for
each of these scenarios comes down to the information
gathering process and the questions that are being asked,
whether you are working by phone, questionnaire, or both.
Powerful questions and
questioning processes are the foundation to truly effective
resume writing and, in fact, to all top notch branding and
marketing copy. In this session the expert panel of both
TORI Winners and TORI Judges will share with you:
The one question that will
ignite the copy of a job description while also helping
you to rapidly zero in on the unique brand and selling
propositions of your client.
Different perspectives on
effectively using both questionnaires and live
interviews to capture the information that will help
your client’s resume stand out from the competition.
Questioning strategies
that lead the client into sharing effective and concise
information that turns bare bones facts into rich
stories that convey challenges, actions, and results.
Even if you don’t write
resumes as a core part of your business, these questioning
strategies can help you in creating bios, LinkedIn profiles,
and even web copy for yourself and your clients.
- Lynn Joseph,
Ph.D. - Assistant Professor of Psychology and Career
Development, DeVry University
- author of
The Job-Loss Recovery Program Guide
Listen to this
1-minute audio with Dr. Lynn Joseph to learn what you can expect to take from this session:
Job seekers often feel beaten
up and stressed out by the continuing challenges they face
in today’s extended job search environment. As a result,
self-esteem, self-confidence, and both physical and mental
health may be damaged. Motivation suffers. Dreams may be put
aside.
But wait! There is so much
you can do to help.
Join Dr. Lynn Joseph to hear
what the latest research tells us about the power and impact
of positive expectation, locus of control, and guided
visualization, on one’s success. Learn about the coaching
and proven visualization techniques you can use to empower
clients (and, yes, you too!) to:
Careers in the Café - optional dinner &
networking
The Summit ends but
the fun continues! We'll dine outdoors on beautiful
mission bay, enjoying tasty food and enlivening conversation as we
recount the fun and energy of the Summit.
