8:00 AM - 9:00 AM

Registration & Breakfast

9:00 AM - 9:50 AM

Opening Ceremony & Vendor Introduction

10:00 AM - 11:30 AM

360°Reach™ Personal Branding Assessment Certification Training

with Susan Guarneri, AssessmentGoddess.com / Reach Communications

According to AssessmentGoddess.com:

"Everyone is talking about personal branding for career development and to differentiate oneself in an ultra-competitive marketplace. Futurists like Tom Peters have touted personal branding for years, and others like William Arruda, Seth Godin and Peter Montoya have recognized its current hot status in the careers and business world.

Founder of the leading personal branding company on the web, William Arruda says, 'In fact, personal branding is becoming increasingly essential to professional success today. Gone are the days where your value to individual or corporate clients derived from your product or service alone. Today, people want to buy brands - unique promises of value. Personal branding helps you put yourself ahead of the pack.'

The 360Reach Branding Assessment is a formal assessment developed by behavioral psychologists and branding experts. It is the first and leading web-based personal branding assessment. Consider these facts:

• Taken by more than 50,000 professionals, executives, and entrepreneurs to fast forward their careers and businesses,
• Ensures confidentiality for respondents, which means TRUE 360 feedback,
• Guarantees candid responses about your perceived brand and professional reputation,
• Convenient and easy to complete via the Internet in less than 10 minutes,
• Provides accurate, honest and actionable feedback,
• Consolidates responses for you in this web-based system,
• Focuses on the positive - builds personal brand confidence,
• Use to track personal brand development over time,
• Quick brand snapshot with optional telecoaching for brand development."

Who is 360°Reach Certification for?

"If you are a Career Coach, Counselor, Consultant, HR Manager, Training and Development Director, Guidance Counselor, Outplacement Manager, Executive Recruiter, or Team Leader, this certification program is for you. Learn how to put this proven personal branding assessment to work for you and your clients."

How do you benefit from certification?

Benefits of this first-ever branding certification program:

Certification. This program certifies you to administer and interpret the 360Reach Personal Brand Assessment with your clients.

Data Analysis Report. It will enable you to perform a comprehensive analysis and deliver an actionable report via customizable PowerPoint slides. You learn by performing the data analysis on your own results!

Support Materials and Training. You will learn how to coach your clients using this information to grow their careers or businesses via 2 web-based training modules, as well as an interactive training session.

REACH Marketing Support. With the extensive marketing efforts of REACH, making personal branding a "hot topic", you will have the capacity to earn back every dollar of your certification fee...and much more!

REACH Affiliate Program. After you are certified, you qualify for membership in an affiliate program exclusively for 360Reach Analysts. You will be well on your way to building your passive revenue income."

How will certification and training work?

Prior to the conference, attendees will be required to:

• Access and use the 360Reach assessment, and

• Gain on-demand training via online modules for the preliminary 360Reach assessment training.

Once completed and verified, attendees will be required to participate in this 90-minute session, which includes:

• Receive the last training module via a live presentation
• Participate in a Q&A session
• Learn how to integrate the 360°Reach into your current services offerings
• Find out how to get ongoing support.

Attendance at the session and completion of the pre-work is required to earn the certification.

Susan Guarneri, the "Career Assessment Goddess" and "Resume-Magic Expert", has a Master's Degree in Counseling from The Johns Hopkins University, plus 22 years of experience in career counseling and coaching thousands of individuals. She has also assisted Fortune 500 companies, colleges, non-profits and government agencies with career consulting, training and workforce development.

Currently in private practice, Susan is the only National Certified Career Counselor worldwide who is also certified as a Personal Branding Strategist, Online Identity Management Strategist and Career Management Coach. Her articles and interviews have been featured in Careerjournal.com, The Princeton Business Journal, New Jersey News, Richard Bolles' (author of What Color Is Your Parachute?) Radio Show, The Career Planning and Adult Development Journal, Monster.com, and CareerBuilder.com as well as professional association publications and best-selling books. She is currently co-authoring Job Search Bloopers which will be available from Career Press in August of 2008.

Susan authored the acclaimed New Jersey SUCCESS Program for women re-entering the workforce, as well as the New York City Summer Youth Employment Training Program. Her current "Master the Maze of Career Assessments" program is an intensive assessments training "boot camp". Leadership roles include: 360Reach Certification Leadership Team, Reach Branding Club Teleseminar Director, Career Talent Stream Chair for the Personal Branding Summit (www.personalbrandingsummit.com), and Career Assessment Expert and Board of Directors member for Career Directors International.

11:30 AM - 11:45 AM

Break

11:45 AM - 12:45 PM

NOW WHAT?: Right Brain Strategies for Career Clarity and Life Direction

with Laura Berman Fortgang

In this keynote session, you will learn to use creative approaches to help clients find career clarity and life direction. Whether your clients are asking the infamous "What should I do with my life?" or are trying to gain the courage to forge a new direction, this presentation will help you guide them to answers and results quickly and painlessly.

Based on her book, Now What? 90 Days to a New Life Direction, Laura Berman Fortgang, MCC, will show you:

• The three greatest blocks to clarity
• The two turnkeys to client success
• The skill you need to grow in order to attract more clients and make more money
• The trends that confirm the needs of the marketplace for this work.

Use your right brain and intuition, have fun and learn in this dynamic presentation.

Laura Berman Fortgang is internationally recognized as a pioneer in the personal coaching field. Her best-selling books Now What?: 90 Days to a New Life Direction, Living Your Best Life, and Take Yourself to the Top have been published in 11 languages and distributed around the world.

A sought-after speaker and media resource, Laura has appeared on Oprah, Today, GMA and CBS’s Early show among others. Her TV work and numerous mentions in national and international print media as well as her work through her coaching company, LBF*InterCoach, Inc. has provided Laura the opportunity to touch diverse clients ranging from homemakers, celebrities and Fortune 500 companies to NASA and the Army Corps of Engineers.

One of the first recipients of the International Coach Federations’s Master Coach Credential, Laura was a founding member of ICF, a four-year board member and has been a tireless champion for the coaching profession around the world.

12:45 PM - 1:00 PM

Break

1:00 PM - 2:00 PM

Bring Out the Superhero in You with Networking Connections 

with Kathy Condon, Career Communications

With strategy comes empowerment, and the biggest superheroes in your industry have risen to the top ranks based on their ability to build powerful networking connections.

In this fun and fantastic session, with Kathy Condon, author of It Doesn't Hurt to Ask: It is all about communications, you will learn how to mastermind the most powerful super power of network building by focusing on learning:

• How to find effective events for networking.
• What you should do when you get to an event to increase your success.
• How to begin and maintain a conversation for a positive first contact.
• Ways to be memorable in your follow up.

5:00 PM - 9:30 PM

Hall of Empowerment Vendor Fair & Reception

Interact with the legion of career superheroes gathered to build your own network of super-friends. During our conference you will develop valuable connections to expand your skills and your business, and share laughs and ideas with those rare individuals in our field that define the career superhero.

Visit our caricature artist during the Fair for a free superhero caricature of you! Artist will be drawing from 5-9 PM.

8:00 AM - 9:00 AM

Vision for 2009 Breakfast

9:00 AM - 10:00 AM

Maximize Your Productivity with Microsoft Office

with Byron Beasley, Microsoft Corporation

Are you using Microsoft Office to just get by or to its full potential??? Does your Microsoft Office suite do all it can do for you? Chances are there are numerous tools and resources that you could be using today to maximize your productivity and optimize your output. For instance, did you know that you can build a website in MS Word; seamlessly drag, drop and embed an Excel document in a Word document; collaborate on a Word document to seamlessly make changes without overwriting co-authors; or even create a PDF-style document using XPS? All these features and more exist within the Microsoft Office suite of software.

With the help of a pre-conference survey that registrants will take part in, speaker Byron Beasley from Microsoft Corporation will create a customized presentation to help you maximize your everyday productivity with Microsoft Office. Also, if you are hesitant to upgrade to Vista, based on survey responses, Byron will reserve part of the session for workflow comparisons.

10:00 AM - 10:30 AM

Break

10:30 AM - 11:30 AM

What HR & Recruiting Professionals Really Have to Say

with Lauren Day - Staffing Consultant, Microsoft Corporation;

Kate Mitchell - Staffing Supervisor - Starbucks;

Annie Rihn - Recruiting Manager - Zillow.com;

Brent de Saxe - Technical Recruiter, Clearwire;

Tina Kashlak, PHR - Regional HR Manager, Pacific Sunwear of CA

Participants will have the opportunity to interact with representatives and recruiters from major companies during this high-energy panel. In this session, you will find out what truly makes a resume stand out from the thousands that recruiters and HR staff receive, and how resumes are processed in different corporate environments.

11:30 AM - 1:00 PM

Lunch with Table Topics

1:00 PM - 2:00 PM

BREAKOUT OPTIONS:

Option One - Entrepreneur: Value Marketing

with Louise Kursmark, Best Impression Career Services, Inc.

Google turns up 771,000 responses to the term “career coach” and 354,000 “resume writers.” So how do you stand out from the crowd, distinguish yourself from the competition, and attract your dream clients? In this session you’ll learn how to position yourself as a high-value service provider, not a commodity. Louise will share strategic advice on defining your brand and honing your message as well as specific action items you can put into practice the minute you get home. Her easy-to-implement, quick, low-cost ideas will help you command higher fees, eliminate problem clients, do the work you love best, and get rewarded for your expertise.

Option Two - Careers: Google Power-Tools for Job Search & Career Management

with Susan P. Joyce, Job-Hunt.org

Google is the most popular search engine, extensive and powerful with many “extras” that can be put to use to help you and your clients cut through all the Internet “noise” to find the most useful and actionable information. From keeping track of your reputation (or “brand”) and setting up free personal Websites and blogs to digging the jobs out of massive employer Websites or writing articles for Google’s new “Knol” section, Google offers many resources and tools that can increase your brand and put your clients on the fast track to new employment.

2:00 PM - 2:30 PM

Break

BREAKOUT OPTIONS:

Option One - Entrepreneur: Leveraging Affiliate Marketing to Build Your Business 

with Tony Deblauwe, HR4Change

Getting the word about your business can be challenging. Learning to use internet marketing technologies to promote your business and partner with others can be a powerful tool to help grow your business and your expertise to wider audiences. In this breakout session, Tony Deblauwe will discuss:

• Using blogs and wikis to expand your visibility to a wider customer base;
• How to turn your knowledge into products that can be sold by others;
• Partnering with vertical markets to package your product or service with similar goods.

You will learn the fundamentals of how to research and choose the best option for you to take your business to the next level.

Option Two - Careers: Resumes 101 to 401: Resume Evolution for the Millennial Student

with Sharon Williams, JobRockit.com and Laura DeCarlo,  CDI / A Competitive Edge Career Service, LLC

In this session, two college-to-career gurus discuss key information–gathering processes and proven strategies for writing job search documentation for Millennial students. As students seek internships, entry–level positions after graduation, career changes after short periods of employment, and corporate promotions, resumes evolve in formats that best showcase their “unique promise of value.” Learn how résumés are “only as good as the information gathered” and how that information leads to writing interview- / promotion–winning resumes as the Millennials move from academia to corporate careers.

5:30 PM - 10:00 PM

Optional Event: Duck Bierche - Land & Water Tour with Dinner

You haven't seen Seattle until you've seen it from a Duck! Travelers and local Seattle-ites of all ages love to Ride the Ducks! Hilarious, Coast Guard-certified maritime captains will take you on a musical tour of the Emerald City. Amphibious World War II vehicles will show you Seattle from both land and water! You'll see downtown Seattle, Pike Place Market, historic Pioneer Square, Funky Fremont, then, SPLASH into Lake Union for a spectacular view of the city skyline, luxurious yachts, and Sleepless in Seattle Houseboats! Click on the video tour for details! It's a party on wheels that floats!

After 90-minutes of fun on the Duck, you will head to Pacific Place for dinner at Gordon Biersch restaurant, located in the heart of downtown. There you will choose from Chicken Parmigiana, Pasta Jambalaya (Chicken, Shrimp, Ham, Andouille Sausage and Orzo) or Blackened Mahi Mahi Sandwich. Includes Brushetta appetizer, sodas, and tea.

When dinner ends you will be in exciting Pacific Place, which is just .35 miles from the hotel.

Saturday, October 18, 2008

8:00 AM - 9:00 AM

Breakfast

9:00 AM - 10:00 AM

Cutting through Virtual Job Search Overload

with Jason Alba, JibberJobber.com

With over 40,000 job boards (and growing) on the Internet and new career blogs and information websites emerging each day, job seekers (and career professionals) are lost in a sea of information overload and unlimited choices. But which resources actually add value to the job search campaign and will move your client from overwhelmed to empowered? From job boards to blogs and career centers to electronic job search tools, in this dynamic session you will learn about new strategic tools and resources for catapulting client job searches toward rapid success.

10:00 AM - 10:15 AM

Break

10:15 AM - 11:15 AM

Creative Cafe: TORI-Winning Creativity in Resume Writing

with Louise Kursmark, Best Impressions Career Services Inc.; Laura DeCarlo, CDI / A Competitive Edge Career Service, LLC; and Sharon Williams, JobRockit.com

There are all kinds of creativity when it comes to resume writing. In this session, you will join high-powered TORI-winning resume writers in exploring the techniques that can move a resume from a simple professional document to a one-of-a-kind marketing brand.

How much is too much? It's not too much if it gets your client the dream job. You will learn to think outside of the box regarding what works and you will see examples ranging from professional documents with dynamic charts and graphs to highly unique resume puzzles, custom paint cans, collages, and menus.

11:15 AM - 11:45 AM

Break

11:45 AM - 12:45 PM

Career Industry Mega Trends -- What You and Your Clients Need to Know

Nona Pratz and CDI's Research Committee

Since its start in 2006, CDI's Research Committee has been recognized industry-wide for its annual reports disseminating the mega trends impacting jobs seekers and career professionals in areas such as paperless resume writing, interviewing, social networking, background investigation, and compensation. Brought back on-demand as a repeat session, the committee will share NEW ground-breaking changes taking place now that will have an immediate impact on how you prepare job seekers for their career transitions.

12:45 PM - 1:00 PM

Break

1:00 PM - 2:00 PM

Niche Coaching: Turning Your Passion into Career/Business Success!

with Tony Deblauwe, HR4Change and Susan Guarneri, AssessmentGoddess.com

Ever thought about adding coaching to your services, but were not sure how to start or how to differentiate yourself from the thousands of coaches in the market? Want to use your passions in a niche coaching business to get more enjoyment out of your work?

In this session you will learn:

• What coaching is and is not, as well as an overview of different coaching types,

• An easy formula to help you determine your coaching niche based on your passions, talents, personal style, values, and personal brand.

• How to turn your existing careers-industry knowledge and expertise into new coaching business services and products.

Niche coaching offers value-added benefits to you and your clients. By tapping into your passions, and unique strengths and personal-branding characteristics, you can enhance your current service delivery model, generate more revenues, and have fun while doing it!

2:00 PM - 4:30 PM

Unmasked Success Banquet & Awards Ceremony

Enter a new dimension, unrestrained by time and space where you will enjoy a culinary experience while celebrating excellence in our field while CDI recognizes career superheroes who walk among us. This is an event that holds surprises not for the faint of heart..

Price included in convention fee. Additional tickets for friends and family are $60.00 each.

Register Now! Super Early Bird - $399.00!