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1. Why is CDI running a Membership
Recruitment Campaign?
Like any dynamic, growing
organization, we want you, our members, to be successful
and to receive continued value from your membership. One
way to keep our group dynamic and energized is to expand
our membership base so that we can offer an even greater
diversity of experience and expertise.
Our goal for 2008 is to
build our community from 300 to 500 members across the
world, which we can do with your help. We have been
fortunate to find our "ideal" members being drawn to CDI
because of the many unique opportunities that we offer.
We also know the best way to find more of the same is to
ask our current "ideal" members.
2. What’s in it for me in helping the
Membership Recruitment Campaign be successful?
Do you want the
politically correct answer or do you really want to know
what's in it for you? Knowing the forthrightness of our
members we will give you both. The PC answer is that you
want to help us out because you are truly helping
yourself out at the same time: you're helping add to an
already diverse group of professionals and you will
ultimately benefit from their membership. It takes a
village, right?
Now, what's really in it
for you? We are glad you asked and have put together
some great packages for anyone who helps CDI Get
Super in our 2008 Membership Campaign.
-
For
each new member you
recruit, you will receive $20 in CDI Super Bucks (a
gift certificate good for any CDI purchase).
-
If you
recruit five new members, you will
also receive a CDI
T-shirt.
-
If you
recruit ten new members, you will
also receive a
CDI Goodie Bag – CDI Coffee Mug, Interview
Pocket RX Book, and a 30-minute private business
coaching session with Aricia LaFrance, Heather
Wieshlow, or Laura DeCarlo ($75 value).
- The
grand-prize winner—the person who brings in the most
new members—will also
receive a free annual membership (valued at $180).
Consider what you
could win:
10 new members = $200 in CDI gift certificates, CDI
T-shirt, CDI coffee mug,
Interview Pocket RX book, and a 30-minute coaching
session. That’s over $305 in prizes!
Be the grand prize winner and you’ll receive all
that PLUS AN ANNUAL MEMBERSHIP!
3. Who would benefit from receiving a
Membership Invitation to CDI?
The CDI family has expert
members around the globe from a variety of related
disciplines. This diverse group is made up of resume
writers, career coaches, job developers, government
professionals, college and university counselors,
corrections and military personnel, HR experts,
recruiters, association career center directors, and job
board managers. Some of our members are brand new to the
industry, while others have been in the industry for
decades, and some are not career professionals at all
but are seeking an
Affiliate Membership to promote their products,
services, and programs to career professionals.
When extending a Membership Invitation, think
of individuals that you know that work in any of these
roles and could benefit from the many resources and
contacts that CDI offers. Don't forget to look at your
social network such as LinkedIn.com and Facebook.com.
We are also happy to talk
to you about any ideas that you might have in creating
Membership Partnerships with businesses or associations
that could utilize our various resources and programs.
4. What are the benefits of belonging to
CDI?
There are so many ways to
benefit that it truly depends on what is important to
you or the person you invite!
It could be the
trusted brain bank resource of CDI’s global members
who are available 24/7 through the listserv and Ask
the Expert list to share advice, brainstorm, and
help solve problems.
It could be the
time-saving value of information at your fingertips
through CDI’s outstanding resource library, Mega
Trends research reports, and weekly e-newsletter.
Or perhaps it’s the
chance to prove and validate your expertise with
CDI’s numerous industry certification, training, and
award competition programs.
CDI offers the greatest
number of resources available to career professionals
regardless of the goal. Whether you seek to enhance your
qualifications, ramp up or start-up your practice,
position yourself as an expert, or develop a solid
network you will meet your goals with CDI.
For further information,
see a complete list of our
Top Five
Reasons to Join CDI or visit
www.careerdirectors.com/benefits.htm, which is a
terrific page to send your invitees!
5. What if someone already belongs to
another professional career organization?
Members with multiple
industry affiliations tell us again and again that CDI
membership pays for itself within the first week through
the wealth of rich information and resources available.
The one regret ever mentioned by these individuals was
the hesitation they had in joining another association.
The response is, “I had no idea and wish I had joined
sooner.”
While every association
has its own unique benefits, CDI truly works for its
members. CDI makes sure that you have access to the
news, tools, and resources to stay up to date while
maximizing your time, enhancing your expertise, and
increasing your income. We are here to guide you
effortlessly through challenging markets, new trends,
and globalization. At the same time we are proud to be
known as “one of the friendliest organizations around.”
In fact, how our members
feel about CDI is clear through our retention rate of
98% year after year by exceeding the expectations of our
members. There are many organizations, but there is only
one that cares about your success like CDI does and as
always, our members say it best with their testimonials,
which you can view at
www.careerdirectors.com/mm.htm.
6. How much does it cost to become a
member of CDI?
The investment to become
part of Career Directors International is only $150 for
a year or $275 for two years. If you do the math it
equals as low as 38˘ a day. If you save only one hour of
time in a year by using the many resources that are
offered with your membership, it actually pays for
itself. Being a member of the CDI family allows you to
avoid wasting time, answer client questions with ease
and stay on top of the latest career trends and
resources. In addition, you will have the opportunity to
make connections around the world that can help you
build your business and create friendships that will
last a lifetime.
Affiliate members, or
service providers, are $295.
7. How can I tell people about CDI?
Sharing your experience
about CDI is one of the most effective ways to tell
prospective members about the many benefits that CDI has
to offer. The Membership Committee has created several
marketing pieces to help you have these conversations.
The first document is the
Membership Invitation Letter, which offers a general
overview to prospective invitees. The other marketing
piece is the
Top Five
Reasons to Join CDI, which illustrates the many
benefits in becoming a member of CDI.
Here are a couple other
guidelines to remember that will help you in having
discussions with prospective members.
-
Focus on the value
rather than the price
-
Find out the specific
needs of potential members
-
Explain how membership
will benefit them
- Appeal to their
emotions in describing membership experiences.
8. I’m ready to promote the Membership
Campaign, what do I do?
Congratulations, for
taking the step forward to support your success and
Career Directors International. We have made it easy for
you to invite prospective members by giving you a five
step process that you can follow.
-
Step #1- Read
through the FAQs about the Membership Campaign
-
Step #2-
Participate in the CDI Membership Recruitment
Kick-off Teleclass on Tuesday, 9/16/08 at 4:00 PM
EDT
-
Step #3- Create
an email list of people that you think could benefit
from joining CDI
-
Step #4- Send the
Membership Invitation Letter and
Top
Five Reasons to Join CDI to them with a personal
message (or give them the URL to these documents).
-
Step #5 – Make
sure you tell your invitee to list your name as the
referrer in the ‘special instructions’ box on the
registration form at
www.careerdirectors.com/cart.asp.
-
Step #6 -
Follow-up with an email or phone call and enjoy the
satisfaction of contributing to your success
You can also send a
colleague a link to a great article or resource that you
received from CDI and then let them know what you've
gotten out of your membership. You can send them to the
benefits page at
www.careerdirectors.com/benefits.htm with a personal
note of how it has helped you and your business to grow.
You can also talk about
the Top
Five Reasons to Join CDI on blogs that allow you to
share information on organizations that have worked for
you, mention CDI in lectures, and/or provide a handout.
9. How can I get assistance in asking
people to join?
We are here if you need
help. Please take a look at the documentation and
strategies in this package, and if you are stuck contact
us at 321-752-0442 or by
email at
info@careerdirectors.com.
Be
sure to attend the Q&A teleclass on September 16, 2008
at 4:00 PM EDT.
Call in information will
be posted in the weekly newsletter on 9/10/08 and in the
email reminder on 9/16/08. If you are unable to attend
the teleclass on September 16, 2008, you can listen to
the audio MP3 now.
10. How long does the campaign last?
The contest will run from
September 9, 2008 through December 12, 2008. The more
members you recruit, the more you win, so get started
now. |
