SAMPLE ONLY: LINKS TO MEMBER'S ONLY RESOURCES ARE INACTIVE

CDI1line
CDI CareerBytes - 1/30/08
3 Days Left to Save 10% off certifications & courses
Superhero caricatures drawn at the 2008 conference!
In This Issue
Conference Fun - Get your hero caricature in Seattle
3 Days to Save on Certifications
Meet CDI's New Affiliate Member: i4Market.com
Upcoming F*ree & Low-Fee Webinars & Teleclasses
MemberBytes & Superhero Successes
Speaker Feature: Is Your Client a "Slash Careerist?"
Quotes: On Positive Thinking
Quick Links
 
 

Vendor Spotlight

2008 Conference Flyer

It's TORI Time
Exciting changes in the 2008 resume competition!

TORI Award Logo

Mega Trends 2007 Update Report!
More of what you need to know

Research Cover

Download CDI's Mega Trends report and 2007 Update report now.
Interview Pocket RX

 CDI2Wholesale at $4.99 

 
 
 
 
 
 
 
 
 
 
 
 
 
Superhero Career Gear
Superheroes no words 
 
New Superhero Gear now available!
Conference Fun - Get a Super Hero Caricature
 2008 Conference
Today we signed a caricature artist to join us for incredible fun during our Hall of Empowerment Vendor Fair and Reception on Thursday, October 16, 2008!
 
Stop by during the event to get a superhero caricature drawn of YOU!
 
New details are posting daily regarding the conference. Learn more now!

Also, watch for winners of Conference Concept Contest, coming soon!

3 days left to Save 10% off Certifications & Courses
All Certifications on Special! 
Orange Globe
 
Last three days to take advantage of a 10% discount off all CDI courses and certifications.
 
ALL except the CECC, which is currently unavailable. 
 
 
Offer ends Friday, February 1, 2008. Offer cannot be combined with other specials.
New Service Provider & Affiliate Member - i4Market - Interactive Online Media Agency
Meet i4Market.comi4Market.com
 
Website Design, Development and Marketing:
Using the latest PC-based design tools, our award-winning design team will translate your existing or emerging brand into a unique and enjoyable website. Then based on the latest proven technologies, our developers will convert this custom design into a solid and reliable website.

Search Engine Optimization:
Search engine companies are aggressively evolving their methodology, technology, and ranking formulas. Initially, your website should be developed to maximize organic search engine optimization, and on an ongoing basis, it should be periodically adjusted to preserve the initial capacity.

Online Marketing and Advertising:
As a complement to organic search engine optimization, i4Market can design and execute online marketing and advertising campaigns. As part of these services, our experts analyze existing online and offline initiative successes, research optimal outlets and techniques, implement campaign and then monitor and report on results.

Brand Development:
Whether you need to translate an existing brand to an engaging website design or develop a new online brand, i4Market can provide superior guidance to create an enjoyable and effective web experience. As part of this service, our team will create a unique look-and-feel that is designed for optimum effectiveness with your target audiences.

WebAmaze:
Web-based career portfolios are to a great extent more common in today's executive job search market. A website portfolio gives you a resolute advantage in your executive job search. The fact that website portfolios are not limited by pages, use of graphics and charts and other factors, the flexibility dynamic is much greater as well is the liberty to include as much information as necessary: professional experience, education, continuing education and training, and of course your branding statement!

Information Architecture:
The most important aspect of any structure is the foundation. For websites, sound usability, scalability and logical labeling are the three most important aspects. i4Market uses wireframe drawings for every website to blueprint the basic structure, but larger or complex websites require additional services to build a well-planned, scalable foundation.

E-commerce:
Millions of people shop online so offering products and services can create an alternative distribution channel and revenue stream. Clients in a variety of industries trust i4Market to create e-commerce solutions that adhere to the strictest security protocols and rigorous safety precautions.

Analytics:
Once a website exists, i4Market can evaluate the website's structure, usability, and traffic patterns to identify improvement opportunities. Our recommendations are based on proven formulas successfully demonstrated throughout a decade of focused experience. As part of this service, our team will establish metrics to measure results.

Copy Development:
Beyond a website's creative appeal, the copy requires careful deliberation to retain an end user's attention. i4Market can help develop copy that not only engages users and drives the intended responses, but also enhances search engine rankings and website usability.

E-communications:
Viral e-communications can be powerful tools to enhance established push-pull strategies. Whether your target demographic will positively react to email campaigns, online messaging, blogs, message boards, or landing pages, our expert team can help to determine the most effective e-communications techniques for your business.

Flash & Multimedia Features:
Innovative features on websites can be engaging and valuable when used correctly. Flash and multimedia features can add energy and pizzazz to your message by enhancing usability and creating a unique experience.

Network Management & Technical Support:
Over the past few years, more and more clients have elected to outsource management and maintenance of their network and internal systems. In response to this trend, i4Market offers dedicated, full-time employees to provide a plethora of technical support services.

Hosting and Auxiliary Services:
True to our roots, i4Market continues to be a one-stop web shop. We can take care of everything - from providing secure hosting of your website, DNS and email accounts to registering domain names, creating online merchant accounts, and obtaining certificates and licenses for your website.
 
Contact: Robert Boilard
E-mail: bboilard@i4market.com or corp.mail@i4market.com
680 Brent Street, Manchester, NH 03103
Phone: 1.866.626.8120
Cell: 1.866.566.1727
Fax: 1.603.258.5885

CDI Upcoming F*ree & Low-Fee Webinars & Teleclasses

TORI Q&A + New Trends in Resume Writing + Web Resumes/Portfolios
 
UPCOMING WEBINARS & TELECLASSES
 
There are numerous exciting low-fee and f*ree teleclasses and webinars coming up soon including Web Portfolios, TORI Q&As, and Best Practices.
 
February classes include:

2/12/08 Teleclass: Q&A on Entering the Toast of the Resume Industry (TORI) Resume Competition with John Donovan and CDI's Awards Committee - F*REE

2/19/08 Teleclass: Career Industry Mega Trends Research: New Trends in Paperless Resumes & Applications with Nona Pratz and CDI's Research - F*REE

2/28/08 Webinar: Web Resumes/Portfolios or Not?: That is the Question with Camille Carboneau - Only $29.95 for members

Learn more now about upcoming classes.
 
MemberBytes & Career Superhero Successes
Member Successes / Members in the News 
 
Welcome new members: 
 

Louri Boilard, Distinct Career, Manchester, NH

 
Robert Boilard, i4Market.com, Manchester, NH - new CDI Affiliate member
 
Have you been a Career Superhero today?
 
Share your milestones with your fellow members and career superheroes! Email them to: info@careerdirectors.com.
Speaker Feature: Is Your Client a "Slash Careerist?"
By Tony Deblauwe
 
According to Marci Alboher, author of One Person/Multiple Careers, the emerging profile for many job seekers looking to shake up their careers is to add a "slash" to their primary occupation. For instance, a financial analyst who, in her spare time, enjoys writing fiction, playing in a band, gardening, and gourmet cooking becomes an analyst/novelist/musician/horticulturist/chef. The approach is simple - instead of leaving one job that provides a steady income base, but is otherwise stalled, the slash approach allows people to create custom competencies and work skills without making risky leaps into new ventures. The benefit of this approach allows job seekers or career changers to evaluate all their options before making a move without the pressure of jumping from one job to another and abandoning personal growth, professional development, and a steady income. 
 
The concept of "slashing" is not new. In fact, The U.S. Labor Department reports that 7.9 million Americans hold multiple positions, however, the reason for it has shifted. Multiple careers were done primarily for financial necessity, but now people "slash" their career to embrace and pursue multiple facets of their personality. The concept of "do what you love and the money will follow," takes on a new meaning because now people can keep one foot in their core professional area, while the other foot, hand, or head is busy building up skills in other fields of interest while maintaining financial comfort. This new approach to leveraging both monetary and personal rewards through multiple careers creates challenges and opportunities for career service specialists who must provide a quality product or service amidst a potentially unstructured set of client needs.
 
In order to handle the slash career profile properly, a service provider has to tease out a client's intentions and purpose. Asking the right questions of your client will help you guide the conversation in the right direction whether you are a resume writer or coach. For instance, if your client feels stalled or bored, focus your client's thinking on how his or her different career interests integrate so that they can be leveraged into beneficial outcomes. The following questions provide a few examples of how to tap thoughtful touch points with your client:
 
· What is it about your current job or career that is not rewarding?

· What aspects of your professional role generate excitement and challenge?
· What activities do you engage in "on the side" that can be integrated into a work setting?

· What can you do to organize your multiple career attributes into professional and personal goals that have both short-term and long-term results? 
 
Addressing up-front where your client's professional goals end and personal interests start, clarifies your client's true aspirations. A slash career client must be guided to understand that success with a multiple career profile requires more than simply stringing together a hodgepodge of interests, but focusing and aligning those interests to create a solid job or career plan. The importance of identifying the thinking and process of slash careerists will ultimately help you give better customer service and stay on top of career trends.
 
Technology companies seem to embrace the slash trend more and more. Google, for example, prefers candidates whose resumes show a strong balance between career and personal achievements. Bucking traditional resume formats, Google often regards volunteer experience and hobbies as a higher commodity above technical skills. They want a holistic employee who is the grand sum of the parts since personality, as well as work achievements, drive innovation and creativity. 
 
Understanding what slash careerists want to achieve, and balancing their core needs with emerging talent trends, increases the stakes of what career service delivery personnel can offer. With new generations of workers not feeling bound to traditional job hunting or career advancement, the way of the slash careerist is fast becoming the modus operandi. Fortunately today's service providers play a key role in helping change the new job seeker paradigm, and in the process, add a slash or two to their toolkit.
 
© 2007 Tony Deblauwe. Tony is a life and career coach and CEO of HR4Change. He is also the author of the upcoming book on management, Tangling with Tyrants®: Managing the Balance of Power at Work. He can be reached at hr4change@yahoo.com.
 
LIKE WHAT YOU'VE READ? SEE TONY LIVE AT CDI'S CONFERENCE IN SEATTLE.
Quotes of the Week: On Positive Thinking
 
"It is good to act as if. It is even better to grow to the point where it is no longer an act." 
 
- Charles Caleb Colton
 
"Where much is expected from an individual, he may rise to the level of events and make the dream come true."
 
- Elbert Hubbard
 
"The person who says it cannot be done should not interrupt the person doing it."
 
- Chinese Proverb
 
"If you want to be a big company tomorrow, you have to start acting like one today."
 
- Thomas J. Watson
 
*  *  *
 
Here's to another successful week of fighting the battle of under-employment and championing the
2008 Conference Flyersuccess of job seekers everywhere!
 
Wherever there's a job seeker in need a CDI Career Director will be there!