CDI Letter from the President

Dear Career Professional,

Yesterday I was having a business meeting with CDI Board member Pat Schuler of The Gemini Resources Group. Our discussion led to the biggest "Ah ha!" moment I've had about making money (and making lots of it but still feeling good about it) in our industry, probably ever.

I am still reeling about just how easy (and more importantly, how natural) selling can actually be for resume writers and career coaches. Bottom-line, if you are passionate and talented at what you do, this is going to change your business (and your profits) forever!

Laura DeCarlo

CDI President

Pat and I were scheduled to brainstorm on one topic and suddenly we were piloting our way through a really simple process on how to lead prospects to be sold on buying your services. I was the guinea pig as she walked me through it, and I was getting really excited.

What was exciting to me is that I think I've learned to 'work my way around selling' to talk clients to death into buying my service. If you've read my $6-figure sales strategy in the CDI member's section, I simply make sure they know by the time I'm done that it's something they couldn't do themselves and thus close the sale. I'm up, positive, passionate, and energetic in my approach so I've personally been able to sell a lot of packages. But, I see the majority of my colleagues struggle to close sales bigger than just a resume and cover letter when they use this model.

Ouch! That is really hurting you, whether you have realized it yet or not:

The smaller sales you are closing are FORCING YOU to work harder and longer because you have to have 2-3 times the number of clients to make up for the revenue you could have had with each one.

Wouldn't it be fantastic to have more free time each week?

To double or triple your revenue per client?

To not have to take extra projects to just get by?

To finally have time to focus on what you've been putting off?

To stop saying no to the activities you don't have time for?

To know you were sending clients out into their job search fully equipped to succeed?

These are the challenges I hear almost every day from members - they are tired of working SO HARD and such long hours to get by. In other cases, their making a great income but they've got no quality of life as a result because of the sheer number of projects required to get there!

But, as I mentioned above, it's not just you who suffers. Your clients suffer when you cannot lead them to buy a package. Now you've not only made less money but you've got a client out there who is clueless and can't wait to blame you when the 'resume doesn't work' or 'one hour of coaching was not enough'.

Yikes!

The really magical thing I got out of my call with Pat yesterday was that IT DOESN'T HAVE TO BE THIS WAY!

In fact, after going through just the basics of her process just two times in 120 minutes I WAS BLOWN AWAY BY HOW NATURAL SELLING IS FOR RESUME WRITERS AND CAREER COACHES!

In fact, I was so excited by the time we got off the phone that I barely slept last night thinking about the implications, the applications, and how it would forever change how I talked to prospects. I simply had no idea that as a career professional I WAS ALREADY APPLYING THE STRATEGIES TO SELL SUCCESSFULLY, BUT JUST DIDN'T KNOW IT! It was like a switch simply had to be flipped and I had the connection, and wow, it was a powerful one that will be life-changing!

Here's the bottom-line, if you can do one of the two following things that you probably do every time you deal with a client, then you can increase your sales by as much as double or triple per client (keep reading below, as I've got proof to share).

#1 - Ask clients a series of probing questions to understand their challenges, actions, and results.

AND/OR

#2 - Apply strategic coaching questions that make clients think introspectively and share information that lets you probe deeper.

That's really it!

I promise that if you are now or could be comfortable with just one of those strategies above, then you will take to this model like a duck to water and BREATHE A HUGE SIGH OF RELIEF TO KNOW THAT YOU HAVE THE SKILL ALREADY TO SELL IN YOUR SLEEP - you've just got to make the connection like I did!

You'll be helping your clients and yourself to reach your goals more quickly and more satisfyingly!

I mentioned above 'proof', so let me share a few emails Pat and/or I have received from members who worked privately with Pat or simply attended the 2-hour workshop with her at CDI's Summit last year:

"Pat has given me the confidence to charge what I am worth and, more importantly, the strategies to show my clients the value I offer and why I am the best person to lead them through the jungle. As a result, I have doubled and even tripled my per-client revenue with packages."

- Laura Drew, Carolina Career Coach

* * *

"I put your strategies and suggestions into play as soon as I returned from your workshop at CDI and my close rate went up 25%! Plus, I did it without being too pushy or aggressive. Your workshop really gave me a new perspective on the client's take, especially important because I am used to dealing in the New York market."

- Marty Weitzman, Gilbert Resumes

* * *

"Pat helps me past the inevitable roadblocks and courage challenges of growing my business.

When we began our coaching relationship, I was stressed every day, working very long hours, and although I was considered an industry leader I wasn't commanding the fees I felt I deserved. I was selling from conviction, but my selling process was virtually non-existent and I was leaving a lot of money on the table.

Pat helped me design a business model that fit my needs with an integrated sales model that felt like me, sounded like me, and significantly upped my close rate. I now command some of the highest fees in our industry, work with only a few clients a month, and typically have a waiting list.

Pat is my trusted advisor, business lifeline, and momentum machine."

- Deb Dib, the CEO Coach, ExecutivePowerBrand

* * *

We have others, but that gives you an idea of just what kind of momentum, excitement, and revenue this could mean for you.

A few hours with Pat could simply change everything for you!

Now, working 1-1 with Pat doesn’t come cheap at all, even if she is worth every single penny and her coaching would pay for itself in the first week.

However, I’m excited to let you know that we worked out a special opportunity (and an amazing rate) with Pat – a custom program with an intimate, half-day, live workshop at the Summit and 90-days of follow-up group coaching!

The program we’ve created specifically to meet the needs of resume writers and career coaches is entitled Hidden Gold for Your Business: How to Sell What Job Seekers Don't Understand.

Now, here’s the really amazing part:

PAT IS SELLING THIS 90-DAY PROGRAM TO CDI SUMMIT REGISTRANTS FOR LESS THAN ONE HOUR OF HER 1-1 COACHING!

Plus, you are going to get A LOT more than my one crazily amazing strategy I’ve described so far! Consider these powerful and career-changing specific takeaways you can use immediately from participation in Hidden Gold for Your Business:

RELIEF: Make peace with the sales process (we know you didn’t think this was possible).

TRANSFORMATION: Breakthrough mindset proven to transform your relationship with sales and open you up to unlimited success.

TRAIN YOUR CLIENTS: Simple roadmap which converts skeptical prospects into excited, invested clients.

CREATE INCOME: Tap into income from bad-fit prospects without sacrificing your high-profit services.

CLOSE: Learn the simple unobtrusive questions that makes the close effortless for you and your prospects.

Hidden Gold provides a Powerful Combination of Live Onsite Learning and Ongoing Support Coaching:

How many times have you been to a training or workshop and then in two weeks you have forgotten 90% of what you have heard? Your best intention to go back and review your notes remains just that – intention instead of action.

The Hidden Gold program ensures that you put the learning you receive onsite into real action through a 90-day program of group phone coaching and educational sessions. These sessions allow you to take what’s new and effectively integrate it into practice for long-term success.

I know you want to know, WHAT DOES IT COST??

There’s no catch, this golden ticket to your lucrative future, free time, peace of mind, and more rapid client success is ONLY $397.

But, you have to act right now because the rate will increase to $497 on July 2^nd and, space is limited to make sure the live workshop stays intimate and productive. (The CDI Summit rate will increase by $50 on that date as well).

90-day payment plans on this program and the CDI Summit are available until 7/31/2010 as well in the CDI cart at www.careerdirectors.com/cart.asp (Annual Conference section).

For more details about Hidden Gold, visit www.careerdirectors.com/conv_pre10.htm.

To learn more about CDI’s 2010 Career Empowerment Summit, visit www.careerdirectors.com/conv_2010.htm.

Again, I promise you that this will change how you look at asking for and making money in your business forever. It will also, surprisingly, deepen your relationships and trust with your clients, which will lead to more successes in your engagements.

I’ll be there at the pre-con and hope to see you too!

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