6/26/08 Teleclass: Creating & Selling Personal Marketing Plans with Barbara Safani

You’ve just completed a fabulous resume and cover letter for your client. Now what? How do you ensure that your client is using their marketing collateral effectively? Personal marketing plans provide a roadmap for your clients and a focusing document that can be used during networking and informational interviews to generate conversations, communicate value and personal brand, target key companies, and find decision makers. In this teleseminar, participants will:

• Gain an understanding of the key components of personal marketing plans.

• Learn how to interview clients to create personal marketing plans.

• Receive a template and examples of personal marketing plans.

• Discover ways to pitch, price, and package this add on service to create more robust job search packages for clients.

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Do you work with career changers, transitioning military, second career individuals, or even entry level job seekers?

You can help your clients and students to make smoother and smarter career transitions by attending this teleseminar to gain access to several Internet-based free tools and resources.

You will learn how you can work with your clients to assess interests, find compatible occupations, develop a career plan, apply skills to new opportunities, identify education and training opportunities, and find jobs. The teleseminar is based on the tools in Job Seekers Online Goldmine and more!

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A Website is a very important part of our visibility and marketing in the 21st century, presenting our "brand" to the world. So, having a Website which can be found using a search engine is very important to your business, and understanding the basics of what makes a site "find-able" is critical. The goal is a Website that will be visible to the appropriate audience without a continuous investment in advertising. In this session, you will learn:

• How search engines work (this is the part about spiders and robots).
• The basic elements of making a site find-able.
• The technologies and techniques that may make a site invisible.

Also:

• FREE tools from Google that can help you be more successful.
• Other resources to help you keep up to date with what is going on with your Website.

Susan, who founded NETability, Inc. in 1995 (when domains were free!), calls herself a "recovering" Web developer since she now focuses 100% of her development efforts on Job-Hunt.org, the award-winning employment "portal" Website she has edited and Webmastered since it was purchased by NETability in 1998.

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Every networking conversation and every interview includes the “so, tell me about yourself” question. Yet most job seekers are woefully unprepared to answer this question and their answers tend to be unfocused and uninspiring. During this seminar, participants will learn:

• How to impress upon their clients the importance of having a well thought out “commercial” that quickly communicates their value-add and allows networking contacts and hiring managers to become advocates for their candidacy.
• A four step process for crafting targeted, succinct, accomplishment-driven pitches that accelerate your client’s candidacy and get them noticed.
• Ways to pitch, price, and package this add on service to create more robust job search packages for clients.

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Are you frustrated and tired of dealing with clients who sap your energy and make “doing business” just a job, rather than a joy? Do you struggle with attracting the kind of clients that you can be keen on? What if you only had clients you could truly enjoy AND make money at the same time? Think about it…the implications for your personal and professional lives are enormous.

Personal branding and discovering your “niche” are really one and the same thing. In a service-oriented business, YOU are your brand and your “niche” is an expression of WHO you are, WHOM you choose to serve, WHAT you do, and HOW you do it. In this interactive teleclass we will discuss:

• What is personal branding and why is it important?
• What are the components in determining your personal brand?
• How can you leverage that information to attract the clients you want?

According to Shelly Lazarus, Chairman and CEO of Ogilvy & Mather Worldwide, an international advertising, marketing and public relations agency, “We believe in brands…a brand is the single most important asset any company has.” What are you doing for YOUR brand today?

Handouts, Giveaways & Discounts:

• 360Reach Personal Branding Assessment (retail value: $29.97) for registrants before 8/27/06; after, only $9.97 (a $20 savings);
• PDF Teleclass Pre- and Post-Class Handouts;

• Opportunity to take advantage of 1-hour personal branding assessment follow up, including pre-consultation analysis, 1 hour phone consultation/assessment interpretation and 360Reach Feedback Report for only $79 (retail value: $250)

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How to Write a Client Capturing Home Page in Four Simple Steps with Kendall SummerHawk

Are you a pro at writing sizzling resumes but find your website copy fizzles? Creating a client capturing website starts with the power of your home page. Your home page must:

• Establish YOU as a credible expert;
• Position YOU as a stand out in the crowd;
• Persuade your website visitor to contact YOU.

Learn the 4-step formula to writing a client capturing home page plus loads of other website copywriting and marketing tips from web expert Kendall SummerHawk in this special teleseminar designed exclusively for CDI!

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Penetrating the Hidden Job Market: Four Key Tools to Accelerate Your Client’s Job Search with Annemarie Cross

To ensure we enhance our clients’ preparation for their forthcoming job search campaigns we cannot afford to omit educating them about the hidden job market.

In this one hour teleseminar you will be guided through a number of tools that will enable you to put together a strategic coaching package to support your clients in:

• Throwing off the shackles of job search confusion to assume control of their campaigns;
• Penetrating the hidden job market to uncover vast opportunities that they may never have heard about if just following traditional job search methods;
• By-passing recruiters and gatekeepers to position themselves in front of key decision makers;
• Fast-tracking the job offer and their careers.

We will address:

• How to avoid client confusion by providing a strategic overview of the hidden job market, what it is, and is not;
• Networking: the savvy job seeker’s secret weapon;
• Activating and expanding their circles of influence;
• Becoming memorable with a compelling personal promotional statement;
• Information Interviewing: mining for golden nuggets.

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Breaking Through the Barriers: Re-energize Your Client’s Interview Performance Using Key Neuro Linguistic Programming (NLP) Tools with Annemarie Cross

Want to discover cutting-edge processes that will support your clients in delivering powerful interview performances easily and effortlessly? Techniques to allow your clients to communicate and connect with anyone instantly and effectively? Methods that will support them in overcoming fear, anxiety and doubt to allow them to be fully present and fully expressed so that they become memorable in the interviewers mind?

In this session you will learn how to:

• Teach your clients how to consistently maintain an optimized state of mind that will allow them to control their destiny.
• Enhance their ability to read complex non-verbal cues (of the interviewer) and how to adjust their mannerisms to suit.
• Discover powerful rapport-building and communication skills to support your clients in strengthening their communication even with the most confronting interviewer.
• Learn about three main representational styles to enhance our clients’ receptiveness and responsiveness.
• Overcome fear and doubt with visualization and anchoring techniques.

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Microsoft Magic for Resume Writers Guide with Patricia Duckers

Learn how to make Microsoft Word work for you!

In this session we will cover a variety of topics that will help you add pizzazz to your resumes and client forms, create standard forms such as bullets and sub-bullets, and learn how to streamline your resume review process.

Missed this webinar? Learn more about the MS Word guide.

Make Your Yellow Page Ads Work for You! with Audrey Field

Are your Yellow Page ads really working for you? How close are you to the 26:1 return rate for every dollar spent that the Yellow Pages brags about? Are enquiring clients “presold” by the time they pick up the phone to call you? Do you primarily get calls from your target clients, the ones fall within your area of expertise and salary bracket? If not, then consider taking the advice from Audrey Field, CARW, CEIC, B.A., B.Ed.

In this one hour, industry-first CDI-exclusive session, you will learn how to:

• Assess the other ads in the edition(s) you want to advertise in.
• Write your ads to generate interest from your intended client base.
• Determine to what extent you need/should incorporate logos and other special add-on features.
• Scrutinize each directory’s demographic distribution details to determine if you should advertise.
• Ask the right questions of your potential clients regarding how they found you, why they selected you, and the value of tracking this data.

Participants will be provided with a detailed handout loaded with teleclass content, ad writing insight, and effective/ineffective examples. Audrey is a dynamic speaker whose energy easily transcends phone delivered seminars. She will invite participants to ask specifics about their  own ads. One lucky participant will have the opportunity to send their ad in advance for a critique and retool for the handout.

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Do you ever wonder why some job seekers have great success gaining interviews through internet job postings, while other individuals seem to struggle? Would you like to help your clients improve their chances of being 1 of the Top 20 candidates selected for an interview? Then this teleseminar is for you!

As resume writers and career coaches, we need to understand how employers search for our candidates via online application submissions or Internet job board resume searches. With a proper understanding of employer search techniques and knowledge of how to write a resume which will make your client the most “relevant” in the selection process, you can help elevate your clients to the top of the resume pile.

In this seminar, participants will learn:

• How employers search for candidates using internet job boards and company systems;
• The type of keywords employers use when searching for candidates, with examples of actual job board postings and highlighted keywords;
• The proper use of keywords in the resume, and what the resume looks like when an employer pulls it up from the list of prospective candidates after searching for keywords;
• What the “relevancy factor” is and how to catapult your clients to the top of the list;
• What it looks like from the "back-end" of an employer search, with actual graphics of the search parameters they can utilize.

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Register today at: www.careerdirectors.com/cart.asp

Teleclasses & Webinars: Fourth Thursday of the month at 4:00 PM EST. $29.95 for members · $44.95 for non-members.

Free Teleclasses: Tuesday at 12:00 PM EST. Free to members · $44.95 for non-members.

Industry Best Practices Free Support Calls: Third Tuesday of the month at 4:00 PM EST. Free to members.