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#1 -
Launching Your Successful Business: Feasibility, Nest Eggs, and Budgets
- Featured Presenter:
Laura DeCarlo
You're ready, willing, and able, but you
still need a foundation on what it will take to get your business off
the ground and how long it will take you to turn a profit. In this
class, entrepreneur, Laura DeCarlo, who has launched three successful
six-figure businesses, will speak to you about the realities of starting
resume, career services, and career coaching practices. You will learn
about three different models to follow which will determine how quickly
you can become profitable while reviewing the realities of start up
money, start up costs, and when it's safe to leave the corporate world
behind.
About the instructor:
Laura DeCarlo is an entrepreneur who
has coached hundreds of career professionals to successfully build and
expand their practices. She is focused on finding ways to accelerate to
success by building market presence on a shoestring and capitalizing on
world class client services. She offers 16 years of expertise in resume
writing, career coaching, and career management as Executive Director of
A Competitive Edge Career Service, LLC and President of Career Directors
International, an innovative association of career professionals.
Read Laura's complete bio.
#2 -
Business Structures and Legal Issues -
Featured Presenter: David A. Perlick, Attorney
LLC, S-Corp, Partnership, Sole
Proprietorship.... Sometimes the options for business structure can be
overwhelming. In this class, you will learn about the benefits and
drawbacks of each business model from Business Attorney David Perlick.
You will leave with a clear understanding of the available options which
will enable you to pick the best one for you. You will also learn
important tips about copyrights, trademarks, trade secrets,
confidentiality and non-compete agreements, and the difference between
employees and independent contractors.
About the instructor:
As a lawyer and certified mediator,
David specializes in Estate Planning, Business Law, and Intellectual
Property. His main objective is to protect the financial, business and
property interests of his clients, while raising client-awareness of the
legal issues that affect them. David is a Partner with the law firm of
Sparkman, Shaffer, and Perlick.
Read David's complete bio.
#3 -
Creating a Name that Sells: Names, Domains and Trademarks
- Featured Presenters: Susan P. Joyce
and Mary Casey, IP Attorney
Much rides on what you choose to call
your company – will it have a URL web address that is easy to spell?
Will the name give you flexibility to expand your services in the
future? Is the name distinct and representative of the brand you want to
portray? Will you wind up in a lawsuit for infringing on a trademark and
lose your name? Will it have presence in alphabetical databases or be
hidden near the name? Something so simple can be very complicated and
critical to your business' future!
In this call you will join IP Attorney
Mary Casey to learn about the legalities of trademarks and Susan P.
Joyce of Job-Hunt.org to learn about those make-or-break elements of
selecting a successful name.
About the instructors:
Susan P. Joyce, President of
NETability, Inc. and editor/publisher of award-winning Job-Hunt.org, has
been a Web developer since 1995. In 1998, NETability purchased Job-Hunt.org,
and Susan learned how to generate revenue from advertisers on Job-Hunt,
doing well enough to shut down her Web development business in 2006 to
focus completely on Job-Hunt.
Read Susan's complete bio.
Mary C. Casey, Esq., is the founder of
the Harbor Law Group, a law firm specializing in corporate and
intellectual property law and providing counsel to start-ups and
emerging companies in the life sciences, biotech and high technology
fields. The practice has expanded to include copyright and trademark
litigation, and Ms. Casey has successfully represented clients in both
Federal and State courts.
Read Mary's complete bio.
#4 -
Possible Services, Pricing, and Packaging
- Featured Presenters: Laura Drew and Laura DeCarlo
Where do you start? Chances are you are
thinking resume writing or 1-1 coaching, but there are so many fabulous
models that will allow you to accelerate your profitability while
maximizing your time. In this session you will join a team of very
diverse career service marketers (and providers) who will share
strategies on: packaging and bundling services for profitability, leap-frogging
the glass ceiling of 1-1 client services to profit from group
presentations and training, and out-of-the-box add-on service ideas.
About the instructors:
Laura Drew, founder of
CarolinaCareerCoach.com, is a Certified Employment Interview Consultant
(CEIC) and Certified Internet Job Search Expert (CIJSE). Her diverse
background includes advertising, marketing, and fundraising for
non-profit organizations. Taking a “thrifty” approach to advertising,
Laura utilizes live workshops, teleclasses and “Lunches with Laura”,
in-person group coaching sessions. Laura’s advertising budget is less
than $20 per month.
Read Laura's complete bio.
Laura DeCarlo is an entrepreneur who
has coached hundreds of career professionals to successfully build and
expand their practices. She is focused on finding ways to accelerate to
success by building market presence on a shoestring and capitalizing on
world class client services. She offers 16 years of expertise in resume
writing, career coaching and career management as Executive Director of
A Competitive Edge Career Service, LLC and President of Career Directors
International, an innovative association of career professionals.
Read Laura's complete bio.
#5 - To Niche or Not to
Niche: Is Specialization for You?
- Featured Presenter:
Tony
Deblauwe and Susan Guarneri
Not sure how to differentiate yourself from the thousands of
career professionals in the market? Want to use your passions in a niche
business to get more enjoyment out of your work?
In this session you will learn:
·
An easy
formula to help you determine your niche based on your passions,
talents, personal style, values, and personal brand.
·
How to
turn your existing careers-industry knowledge and expertise into new
business services and products.
Niching offers value-added benefits to you and your clients.
By tapping into your passions, and unique strengths you can enhance your
current service delivery model, generate more revenues, and have fun
while doing it!
About the instructors:
A certified life and executive coach, Tony received his Masters degree
in Human Resources and Organization Development from the University of
San Francisco. Tony has used his expertise in career coaching, executive
development and organization strategy to help companies and individuals
achieve a more satisfying and efficient workplace. As an author, Tony
developed the Tangling with Tyrants® book series (2008 release) as a way
to educate hard-working people on how to overcome the challenges of
dealing with a difficult boss.
Read Tony's complete bio.
Susan Guarneri, the
"Career Assessment Goddess" and "Resume-Magic Expert", has a Master's
Degree in Counseling from The Johns Hopkins University, plus 22 years of
experience in career counseling and coaching thousands of individuals.
She has also assisted Fortune 500 companies, colleges, non-profits and
government agencies with career consulting, training and workforce
development. Read Susan's
complete bio.
#6 - Brand Building: 3 Steps to Brand Success!
- Featured Presenter: Susan Guarneri
Your brand allows you
to get the word out about what you do, how you do it, and who you do it
with - succinctly! Join Susan Guarneri, Master Personal Branding
Strategist, to learn the 3 steps to develop and communicate your brand
so you can draw more of your ideal clients to you.
About the
instructor:
Susan Guarneri, the
"Career Assessment Goddess" and "Resume-Magic Expert", has a Master's
Degree in Counseling from The Johns Hopkins University, plus 22 years of
experience in career counseling and coaching thousands of individuals.
She has also assisted Fortune 500 companies, colleges, non-profits and
government agencies with career consulting, training and workforce
development. Read Susan's
complete bio.
#7 -
Bare Office Necessities: The Tools and Resources You “Really” Need
- Featured Presenter: Laura Drew
You need an office, preferably one that
allows you to be more productive. Learn about the wonderful world of
computers, day planners, ergonomics, and more!
Join Laura to discuss
everything you need to have a productive small business or home office.
Let them help you make your office work for you.
About the
instructors:
Laura Drew, founder of
CarolinaCareerCoach.com, is a Certified Employment Interview Consultant
(CEIC) and Certified Internet Job Search Expert (CIJSE). She holds a
certificate in Micro-Computer Business Applications and began her career
in office management, juggling multiple and diverse departments. Laura
spent her last years in Corporate America as a Software Quality
Assurance Analyst, before leaving to eventually begin her coaching
practice. Read Laura's
complete bio.
#8 - What You Need to Know About Accounting and Tax
Compliance for Your Business -
Featured Presenter: Tammy D. Hines, CPA
According to the Small
Business Administration, although two-thirds of new businesses survive
for at least two years, only 44% percent survive four or more years.
Understanding accounting and taxes are key factors in keeping your
business thriving for success. The purpose of this seminar is twofold:
-
To give business
owners the tools needed to help understand their business from a tax
perspective and provide strategies to minimize their tax burden.
-
To introduce
attendees to basic accounting financial statements and terminology
used industry-wide.
About the
instructor:
With more than 15
years of professional tax and accounting experience, Tammy Hines, CPA
established C&H Tax and Accounting LLC services with the goal of
providing efficient, personal, and reliable services. She has extensive
experience in preparing income tax returns, including self-employment
deductions, capital gains/losses, investment/rental properties, home
office, and IRS tax issues. Tammy takes pride in her reputation for
solving challenging financial problems with professionalism and more
importantly, results. Read
Tammy's complete bio.
#9 -
Marketing and PR on a Shoe-String
- Featured Presenter: Joan Friedlander; Co-Presenters:
Laura DeCarlo and Laura Drew
Joan Friedlander will share expertise on
why the most effective marketing strategies for a professional service
business are also the most cost-effective. You don't need hundreds or
thousands of advertising dollars to attract the best prospects to your
service business. As a matter of fact, you can effectively market your
services for $100-$150/month with these effective strategies:
- Use the high-touch, low cost meet
and greet approach.
- Make networking work for you.
- Know why workshops and speaking
events are so effective.
- Learn the real role of business
cards, flyers, brochures and websites.
Laura DeCarlo and Laura Drew will further personalize the session with
strategies they have personally used in their career service businesses.
About the instructor and
co-presenters:
Joan started her coaching company,
Lifework Business Partners, in 2001 and has been the Director of
Training and Licensing for the Get Clients Now!™ simple marketing
program since 2005. She works almost exclusively with independent
entrepreneurs to build and run successful service businesses working
only 35-hours a week, or less if they prefer.
Read Joan's complete bio.
Laura Drew, founder of
CarolinaCareerCoach.com, is a Certified Employment Interview Consultant
(CEIC) and Certified Internet Job Search Expert (CIJSE). Her diverse
background includes advertising, marketing, and fundraising for
non-profit organizations. Taking a “thrifty” approach to advertising,
Laura utilizes live workshops, teleclasses and “Lunches with Laura”,
in-person group coaching sessions. Laura’s advertising budget is less
than $20 per month. Read
Laura's complete bio.
Laura DeCarlo is an entrepreneur who
has coached hundreds of career professionals to successfully build and
expand their practices. She is focused on finding ways to accelerate to
success by building market presence on a shoestring and capitalizing on
world class client services. She offers 16 years of expertise in resume
writing, career coaching and career management as Executive Director of
A Competitive Edge Career Service, LLC and President of Career Directors
International, an innovative association of career professionals.
Read Laura's complete bio.
#10 -
Understanding Basic Search Engine Optimization Techniques (or "Webs and
Spiders and Robots, Oh My!") -
Featured Presenter: Susan P. Joyce
A Website is a very important part of our
visibility and marketing in the 21st century, presenting our "brand" to
the world. So, having a Website which can be found using a search
engine is very important to your business, and understanding the basics
of what makes a site "find-able" is critical. The goal is a Website that
will be visible to the appropriate audience without a continuous
investment in advertising. In this session, you will learn:
- How search engines work (this is the
part about spiders and robots).
- The basic elements of making a site
find-able.
- The technologies and techniques that
may make a site invisible.
- FREE tools from Google that can help
you be more successful.
- Other resources to help you keep up
to date with what is going on with your Website.
About the instructor:
Susan P. Joyce, President of
NETability, Inc. and editor/publisher of award-winning Job-Hunt.org, has
been a Web developer since 1995. In 1998, NETability purchased Job-Hunt.org,
and Susan learned how to generate revenue from advertisers on Job-Hunt,
doing well enough to shut down her Web development business in 2006 to
focus completely on Job-Hunt.
Read Susan's complete bio.
#11 -
Maximizing Your Cash Flow: Subcontracting and Referral Relationships
- Featured Presenter:
Bridget Weide Brooks
You're in the envious position of having
more business than you can handle yourself. Instead of turning away the
business or hiring an employee, you have alternatives! One is to work
with subcontract writers. The other is to develop referral relationships
with other writers, who will compensate you for delivering new clients
to them.
This workshop will focus on the nuts and
bolts of these two options, including establishing a workstyle conducive
to working with subcontractors, how to find subcontracting writers,
pricing/reimbursement issues, and practical guidance on best managing
these subcontractor relationships. From the referral relationship side
of things, you'll learn how to identify potential referral partners, how
to track referrals, and how to structure compensation for both new and
existing client referrals.
About the instructor:
Bridget Weide Brooks, CPRW has been a
resume writer since she was 12, when she wrote her father's resume after
he was laid off from his job. She co-founded Image Building
Communications in 1996, and is the editor of Resume Writers' Digest, a
trade newsletter for professional resume writers. She has also
subcontracted as a resume writer and edited a special report on
subcontracting, "Making Money as a Resume Subcontractor."
Read Bridget's complete bio.
#12 -
Leveraging Your Social Network to Build Your Business
- Featured Presenters: Laura Labovich
& Laura DeCarlo
Are you confused about the social media
explosion? How can you possibly keep up with all the social media sites?
Is it necessary? What is social networking? In this teleclass you will
receive information on strategy for incorporating LinkedIn, Facebook,
and Twitter into a social media strategy for your business.
Understanding social
networking will greatly benefit you and your clients. You can utilize
social networking site to increase traffic to your Website, or use it to
establish a presence online if you do not want to invest in a Website.
The purpose of this session is to educate
and demonstrate the potential of social networking as a modern tool to
market your business. This will be a thought-provoking session that will
encourage you to utilize online social media. You will learn:
- How to navigate Facebook, Twitter, and
LinkedIn’s basic elements.
- The differences, pros, and cons of
Facebook, LinkedIn, and Twitter.
- How to expand on and optimize your
LinkedIn profile.
- How to help your clients search for
jobs using LinkedIn.
- How to advertise your business on
Facebook.
- About the new applications being
added to LinkedIn.
- How to replace costly PR initiatives
with Twittering.
- Tips on what information you should
add to each site.
A question and answer session will
follow. This is a participatory class where you are encouraged to attend.
About the instructors:
Laura M. Labovich, is a Career Coach,
Professional Resume Writer, and Job Search Trainer with more than 15
years of experience in HR, training, and consulting roles at Fortune 100
companies, including such Flagship companies as Walt Disney World and
AOL Time Warner. As President of A & E Consulting, LLC, Laura
specializes in helping her clients create effective job search marketing
plans that increase momentum and achieve breakthrough results. Laura
received her Masters degree in Labor Relations and Human Resources
Management from Michigan State University. She is a licensed Facilitator
for the Get Hired Now!™ 28-Day Program, a Career Expert for CareerBuilder.com, a Credentialed Career Master (CCM) and a Certified
Advanced Resume Writer (CARW), and a three-time TORI nominee.
Read Laura's complete bio.
Laura DeCarlo is an entrepreneur who
has coached hundreds of career professionals to successfully build and
expand their practices. She is focused on finding ways to accelerate to
success by building market presence on a shoestring and capitalizing on
world class client services. She offers 16 years of expertise in resume
writing, career coaching and career management as Executive Director of
A Competitive Edge Career Service, LLC and President of Career Directors
International, an innovative association of career professionals.
Read Laura's complete bio.
#13 -
Feeling Overwhelmed? Time Management and Delegation; Virtual Assistants
& Interns - Featured
Presenter: Joan Friedlander
Do you remember the 40-hour workweek? Do
you remember thinking how you wanted to go into business for yourself so
you could work even fewer hours, and make more money while you're at it?
Joan Friedlander has made it her mission
to grow her own business working 40 hours a week - or less whenever
possible - and to coach other solo entrepreneurs to do the same. She
takes 4 weeks off a year, having installed a quarterly vacation policy
several years ago. Her sales have gone up consistently (except for one year), and her hours have remained consistent. Joan will share
what she has learned so you can start doing the same. During this class
you'll:
- Examine what, exactly, is preventing
you from working fewer hours now.
- Discover why workshops and speaking
events are so effective.
- Find out why even the Lone Ranger
had Tonto.
- Learn 3 strategies you can implement
right away to make this possible.
About the instructor:
Joan started her coaching company,
Lifework Business Partners, in 2001 and has been the Director of
Training and Licensing for the Get Clients Now!™ simple marketing
program since 2005. She works almost exclusively with independent
entrepreneurs to build and run successful service businesses working
only 35-hours a week, or less if they prefer.
Read Joan's complete bio.
#14 -
Work Less and Earn More: Make Money While You Sleep
- Featured Presenters: Mary Elizabeth Bradford and Susan P.
Joyce; Co-Presenter: Laura DeCarlo
As a business owner, one of your goals is
to generate income. Wouldn’t it be great if you could make extra money
without having to put in extra hours? Well, you can! By establishing
passive revenue streams, you can let your website do the work for you,
generating income 24 hours a day, 7 days a week. Businesses that have
successfully utilized passive revenue streams have generated hundreds,
sometimes, thousands of dollars a month. During this session, you will
learn how to generate revenue from:
- Informational product offerings;
- e-Books;
- Affiliate programs; and
- Selling advertising space on your
website.
About the instructors and
co-presenter:
Career marketing expert and nationally
certified resume writer, Mary Elizabeth Bradford is The Career Artisan.
She has 13 years experience providing expert career coaching, marketing,
and branding for the executive-level job seeker. She has successfully
helped mid-level to C-level executives in multiple industries improve
their careers and reach their goals. Mary Elizabeth is a Certified
International Master Career Director and a Certified Advanced Resume
Writer. Read Mary
Elizabeth's complete bio.
Susan P. Joyce, President of
NETability, Inc. and editor/publisher of award-winning Job-Hunt.org, has
been a Web developer since 1995. In 1998, NETability purchased Job-Hunt.org,
and Susan learned how to generate revenue from advertisers on Job-Hunt,
doing well enough to shut down her Web development business in 2006 to
focus completely on Job-Hunt.
Read Susan's complete bio.
Laura DeCarlo is an entrepreneur who
has coached hundreds of career professionals to successfully build and
expand their practices. She is focused on finding ways to accelerate to
success by building market presence on a shoestring and capitalizing on
world class client services. She offers 16 years of expertise in resume
writing, career coaching and career management as Executive Director of
A Competitive Edge Career Service, LLC and President of Career Directors
International, an innovative association of career professionals.
Read Laura's complete bio.
#15 -
Putting it All Together: Creating an Effective Action Plan for Your
Business - Featured Presenter:
Grant Cooper
If you are just starting up or want to
increase your current level of success, then you must have an Action
Plan for your business. Whether driving your strategic direction,
turning around underperforming operations, or charting your path to
future success, this tool is the backbone of attaining your long- and
short-term business goals.
In this workshop, you will learn the
following skills:
- Business Action Plans – Why You Need
One for Your Business.
- Business Action Plan Components…What
Every Good Business Action Plan Should Have.
- Graphics, Charts, & Tables…The
Easiest Tools to Use.
- Your Financial Breakeven Analysis –
How to Create It.
- Annual Updates to Your Plan.
Grant Cooper, president of CareerPro of
New Orleans and Strategic Resumes since 1994, has authored articles for
professional journals and other media, and is a consultant to
recruiters, reporters, and corporations. He directs a nationwide resume
and business writing service, with a 15,000+ client database
representing all career fields. Grant designed and developed the
acclaimed Resume Critique Writer software that automates the resume
assessment process. Unveiled at the 2003 CDI (PRWRA) convention, his program has been
utilized by the U.S. Air Force, state government, universities, as well
as U.S. and international resume writing firms. Grant’s firm was
recently ranked as the #3 online resume provider in the U.S. by an
independent consumer panel.
Read Grant's complete bio.
Register now
(located in the cart under Certifications &
Courses) |
